Great Circle Associates List-Managers
(February 1997)

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Subject: Re: Educating large masses of users
From: "Dr. Manion" <CEO @ Citadel . Net>
Organization: Execu/Quest Marketing Consultants
Date: Mon, 3 Feb 1997 13:27:30 +0000
To: list-managers @ GreatCircle . COM
Comments: Authenticated sender is <citadel @ citadel . net>
Reply-to: CEO @ Citadel . Net

On  2 Feb 97 ,Brad Knowles insightfully wrote:
> 	However, taking off my AOL hat again, this doesn't solve the
> larger problem -- what about other places (like WebTV, AT&T WorldNet,
> etc...) that have similar problems, and what about educating the
> general Internet community at large?

It is my undestanding from AOL marketing and from you that AOL is 
"supposed" to be the "leader". Leadership means taking iniative. Not 
waiting around for others to do something.

Don't worry about other people. At the moment, for list owners, like 
myself, AOL is the problem *not* the others. If AOL was truly the 
leader it would like the world to believe it is, it would take the 
iniative and start doing something.

To my knowledge, none of these other groups allows their subscribers 
to click on a button and refuse to receive email from them. To my 
knowledge, these other organizations are not specifically targeting 
the "clueless" as AOL is doing. So, for the time being, they may not 
be the problem you anticipate them to be.

The question is, is AOL truly the leader they claim to be? Then why 
don't they take the iniative in training their online people? Or, 
finding solutions to training them.

What is a viable solution? For those 50 free hours that AOL is 
offering everyone -- why doesn't AOL keep their subscribers in AOL's 
domain instead of releasing these neophytes on to the Internet. This 
way they are AOL's problem for 50 hours and during that time period, 
AOL can train their potential prospects on how to use AOL's services 
and the Internet.

This solution would help relieve the burden of listowners from having 
to waste resources with AOL's subscribers. Specifically, the "50" 
hour wonders. If AOL truly offers such a great service that 
subscribers will want -- then allow these 50/hr wonders to explore 
AOL instead of the Internet.

Another solution is not to allow AOL subscribers (50/hr Wonders) to 
subscribe to any Internet lists. Email must stay within AOL's domain. 
This way they don't join a bunch of lists and then abandon their email 
address. AOL has been able to do this in the past. They should be 
able to do so, now.

Another solution:
If AOL can provide their subscribers with a turn off button so they 
don't have to receive mail from a server -- they should ensure that 
the person also can not send email to that server. This would 
eliminate subscribers from subscribing to the list or sending spams 
to the list. 

Basically, I see this new AOL function as protection for spammers. 
They can send a spam out to the internet and then set up a block so 
they don't receive any flames back.


BTW: Just for point of contention. I found it ironic that I was 
recently spammed by TLCB @
 AOL .
 COM who wanted to invite me and my 
mailbots to participate in AOL's campus. I guess that AOL does 
condone spamming after all. 8)

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From: "Dr. Manion" <CEO @ Citadel . Net>
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