Great Circle Associates List-Managers
(March 2000)

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Subject: Re: VERPs versus batched delivery
From: Chuq Von Rospach <chuqui @ plaidworks . com>
Date: Mon, 13 Mar 2000 14:38:05 -0800
To: "Roger Fajman" <RAF @ CU . NIH . GOV>, list-managers @ GreatCircle . COM
In-reply-to: <200003132058 . MAA03472 @ honor . greatcircle . com>
References: <200003132058 . MAA03472 @ honor . greatcircle . com>

At 4:05 PM -0500 3/13/2000, Roger Fajman wrote:
 > What if the list software did VERPs on one out every hundred messages, or
 maybe on only one message a day? Would you then get the list-cleaning
 advantages without the costs of doing it on every message?

That's the way that LISTSERV does it.  It works well.  The percentage of
VERPs can be specified by the list owner.

This ignores some of the other advantages of VERPing -- for instance, you can start customizing messages to make things better for the users. For instance, putting the user's address back in the To: line, encoding unsubscribe info into your unsubscribe links, that sort of thing. it can REALLY cut the % of user problems and raise user satisfaction a lot. And really cut the admin hassles as well....

VERPing technology can buy you lots beyond simply making bounces easier, if you want.

Chuq Von Rospach - Plaidworks Consulting (mailto:chuqui @
plaidworks .
Apple Mail List Gnome (mailto:chuq @
apple .

And they sit at the bar and put bread in my jar
and say 'Man, what are you doing here?'"

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