I am not aware of any standards, or even "best practices" documents regarding
welcome messages, and the default welcome message text in most MLM products
seems to have been written by MLM geeks for MLM geeks. In other words, it is
almost completely incomprehensible to normal humans.
I am the co-owner of a list for hi-ed email administrators, and we replaced
the default welcome message with one that appears to provide most of the
information that was missing from the message you received and does not
require a post-graduate degree in MLM Science for comprehension. The text
of our welcome message is appended below my signature.
Senior Systems Administrator
OIT Messaging Services Team
University of Notre Dame
----- begin welcome message for HiEd-EmailAdmin list -----
Please save this message for future reference.
Welcome to the HIED-EMAILADMIN list. This list exists to facilitate
discussion about all aspects of email administration and management
in higher education environments. This includes, but is not limited
to: email platform/application, emerging email standards, mail flow,
unsolicited bulk or commercial email (spam), email viruses, account
management, email clients (both fat and thin), disaster recovery, and
email lists. The discussion will focus on these issues within a higher
education context. The primary audience is email administrators in
higher education, however, all members of the higher education community
are welcome to join the list.
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----- end -----